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florida vacation rentals - The BYU researchers found that the average online household checks or sends e-mail messages 2 to 3 times a week, visits Internet sites for hobbies or to play games once a week and visits auction sites 2 to 3 times a month. About 35 percent of online households buy clothing online, 28 percent buy books and magazines and 23 percent buy music; less than 10 percent buy flowers, tickets or pay for travel. People like the Internet because it allows them to preview products and get product reviews and recommendations, it provides the convenience of home delivery and removes the hassle of having to drive to go shopping, the study found. As for dislikes about online shopping,

the study found similar complaints to most other e-commerce studies: shipping charges, the difficulty of judging the quality of merchandise, the hassle of returning unwanted items and the possibility of credit card numbers being stolen. The study, which was also funded by a J.C. Penney Co. Inc. endowment to BYU's Marriott School of Management, consisted of three focus groups, 40 one-on-one interviews that defined themes of Internet usage, a questionnaire administered to 222 college students about their satisfaction and dissatisfaction with the Internet, 4,000 detailed questionnaires mailed to individuals in 50 states and a second nationwide survey e-mailed to 20,000 Internet users.

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